In November 2015 Magento launch Magento 2 and this version of Magento made a ton of buzz around its SEO highlights. Magento is one of the famous eCommerce platform, and by default it’s intended to be SEO friendly, So, we can see many enhanced SEO alternatives. This new Magento version has been completely patched up and adapted to enhance the default SEO capacities. In this article, let us talk about SEO improvements in Magento 2.
Let’s explore some most reliable SEO improvements in Magento 2 without further ado and find out what is new in this new, most useable and famous version.
Optimize Product Page
As we probably know, Magento 1.x is already optimized with Major features but in Magento 2, it has minor changes for product page optimization. Meta tags setting still continues and remains same in Magento 2, for example, Title, Description, keywords, URL key settings for store views, Categories path for Products URL’s and Meta tags for items. The most recent change done to improve the product pages is the introduction of “Product Fields Auto-Generation Template“.
This new option can be utilized to define product Meta tags in relationship with the support of available product attributes and predefined templates.This Feature is located in Stores > Configuration > Catalog > Catalog. A picture is attached beneath to give you a clear picture,
XML Sitemap
In Magento 2, Many improvement have been discovered in XML Sitemap.In result we can define the preference and frequency of Product, CMS, Category and different pages separately. Magento 2 encourages us to add XML Sitemap to a robots.txt file automatically.
This Feature is located in Store > Configuration > Catalog > Catalog > XML Sitemap.
Robots.txt
In Magento 2, another appreciable change is that the robots.txt file is editable from the Magento 2 Admin.This feature is located in Store > Configuration > General > Design > Search Engine Robots
Rich Snippets
In Magento 2, one of the big SEO improvements is the addition of Rich Snippets. This feature of Magento 2 helps to show structured markup data from Ecommerce stores in Google results.
This new change helps to improve SEO and CTR and this functionality of Magento 2 is enabled by default in your Magento 2 store. So! You don’t have to take a shot at it.
Schema.org Integration
Schema.org is added by default to the Magento 2 template. The main utilization of Schema.org is enhancing the store rankings and to increase your Magento 2 website content with metadata of about itself.
Product Image Labels
Another major Magento 2 SEO feature is the capacity to utilize product labels. With this feature of Magento 2, you draw your customer attention as well as improve SEO by applying labels to product images. This option is also accessible in Magento 1.x but by only using third party extensions.
Related Products, Upsells, and Cross-sells
In Magento 2 there are three types of product relations.
Up-sell is a product that you’d like your customers to buy rather than the one that is already chosen, and it shows up in the shopping basket.These products are always pricey and have better quality.
Cross sells shows different products from the “others” category which is identified with the product in the shopping cart and in wishlist.
Related Products showing extra products that the customer can purchase with the real item have upgraded for better SEO in Magento 2. It helps making your products more discoverable and links help in onpage SEO.
Universal Google Analytics, Ecommerce Tracking, and AdWords Conversion
Universal Analytics is another big change in Magento 2 to improve the SEO of Magento store. It will compose and gather the data of the customer to track their behavior.
To allow Google Analytics to track Magento store activity, first you have to enable Ecommerce tracking, which is easier in Magento 2. It even finds the keywords to build website conversion, easily. This feature is located in Store > Configuration > Sales > Google API.
Google Tag Manager
Google Tag Manager gives the capacity to make and upgrade tags for Magento 2 sites at anytime, whatever point required. With this we get superior SEO opportunities.
Note: This feature of Magento 2 is available only in Enterprise Edition.
SEO Configuration
All SEO settings those have in Magento 1.x,that are still available in Magento 2.
Final Thoughts:
Default SEO capabilities of the platform improved in Magento 2. So it is more effective than its parent. In the default Magento 2 SEO alternative are not enough to fulfill your requirements, then I propose you to utilize different outsider solution. Still have questions? Feel free to ask them in comment section below. Like, Share and Subscribe
