Many times we have great content, but the responses of our followers is not what was expected . Have you tried experimenting posting at different times? Maybe that’s the key to the success of your posts. In today’s article we will embark on a journey through “time” to find out what is the best time to post on Facebook, Twitter, and Instagram.
Users check their Facebook virtually from any device: mobile, computer, tablet; and from anywhere: work, home, public transport. Depending on the day of the week, it is more efficient to publish at one time and another.
- Saturdays and Sundays: the best time to publish the weekend is in the morning, from 12:00 p.m. to 01:00p.m. as people usually open Facebook to catch up.
- Wednesday: Wednesday is the best day of the week to post and the time that most users will have connected is from 03:00 p.m. to 04:00 p.m.
- Thursday and Friday: In these two days users spend a lot more time looking at Facebook, so the ideal time slot to publish is much wider. The best time for Thursday and Friday is from 1:00 p.m. to 4:00 p.m.
In these time slots, the engagement rate is 18% higher than at other times of the week. A curious and interesting fact is that people are much happier and have a better mood on Fridays, so we recommend that you publish fun and animated content to get better results just as we did for one of our SEO Company in Dubai.
Twitter users usually open Twitter from their mobile, and they do it at work using the rest hours or on the move to work. Times of publication on Twitter are more regular than on other social networks.
- From Monday to Friday: during the week the best time to tweet is from 12:00 to 15:00.
- Wednesday: midweek Twitter users use twitter in the afternoon, from 5:00 p.m. to 6:00 p.m. Take advantage of any occasion to reach them.
Why publish in these hours? For B2B organizations, the best days are undoubtedly from Monday to Friday, if you publish every day some content, you increase the possibility that you reach your target. For B2C organizations, the best times are Wednesdays and weekends, when the click-through ratio is higher. Publishing B2B content is 16% better during working hours and yet posting B2c content is 17% better on weekends.
Instagram users always use the application from their mobile phones at all times of the day. Any time is good to post on Instagram! The only observation, we can make is that Instagram is not widely used between 15:00 – 16:00.
We recommend publishing at different times and see what time the target connects more. You can see the repercussion that your publication has in each moment.
