When it comes to marketing, companies are often left in a dilemma whether to have an in-house team or to hire an agency to fulfill the purpose. It usually depends on what are your marketing needs and wants. Both, in-house marketing and an agency have their pros and cons which we are highlighting in this blog.
The pros and cons of in-house digital marketing team
- The in-house marketing team can be in close contact with the company’s business and strategic plan and regularly communicate the understanding of the marketing requirements.
- The in-house team can be immersed deep into all aspects of a brand, being closely aligned with the KPIs and hence producing more desired results.
- The in-house team can quickly adapt and respond to any changes in the market (internal or external)
- The employee is available at hand in case an issue arises and needs immediate attention.
- The company has to hire a number of employees in the marketing team as one person is not an expert in everything. A graphic designer is not an analyst, or a developer or copywriter.
- The team needs regularly trainings to understand the developing digital strategies, which requires investing company’s time and money.
- Hiring the right people for the team is an issue as well. It’s a high risk factor whether the selected candidate will be able to fulfill the role well or not.
The pros and cons of outsourcing a digital agency
- Hiring an agency means you have a fixed monthly amount for a team of experts in every aspect. A strategist, a copywriter, a designer etc.
- The agency specialists are experts in marketing and hence every problem that arises is dealt with greater knowledge and understanding.
- The agency works to show results. It provides, weekly, bi-monthly or monthly reports for the targets achieved against the marketing expenditure.
- Agencies are supposed to show results against the hefty amount being paid and if the results are not satisfactory, there are always other options.
- Some agencies don’t provide a dedicated team of experts for a brand and hence the focus on work is not the same all the time. If an issue arises, there is no surety that it will be met with immediate attention.
Analyze both sides well before taking a decision for your marketing. Whatever decision is to be taken should be based on the targets to be achieved, should be directly proportional to the growth of the company bringing in most profits at the end of the day.
